The UE Coaching Blog

The Power of Certainty – Creating Rockstar Customer Connections

You’ve probably heard it said that “people buy from people they know, like, and trust.” And it’s true. People will only do business with you if they feel like they know you, like you, and trust you – it’s WHY building relationships is so important in business.

But it’s not always easy to do.

When you have a great relationship with your customers, they’re more likely to buy from you, recommend you to others, and give you repeat business. The better your customers know you, the more they’ll like and trust you and your business.

And the more they trust you, the more likely they are to do business with you.

For this reason, it’s so important to be authentic in your marketing. It’s of the utmost importance to show people who you are, what you stand for, and why they can trust you. When you can do that, you’ll be well on your way to building a successful business.

But here’s the thing…

You can’t build trust with marketing alone. Trust is something that’s earned over time, through repeated interactions and experiences. You can’t just put up a website or send out a few emails and expect people to trust you. It doesn’t work that way.

Trust IS something that’s earned over time, through repeated interactions and experiences. And even then, trust is something that can be easily lost.

So how do you build trust with your audience?

The answer is simple...

It starts with YOU.

You must first demonstrate as trustworthy, confident, competent, and credible before you can instill confidence in your clients and prospects. And you must also project certainty.

Certainty is the foundation of trust and is one of the most important success principles in business, yet it’s often overlooked. If you’re not certain about who you are and what you’re doing, people will sense that. And they won’t trust you.

Someone who walks their walk and talks their talk with certainty is automatically more trustworthy than someone who doesn’t. Certainty breeds confidence, and confidence breeds’ trust.

When you’re clear about who you are, what you stand for, and what you’re doing, it’ll show up in your marketing. People will see it in your eyes, hear it in your voice, and feel it in your presence. It’ll be evident in your writing; in the way you carry yourself and the way you communicate. And people will trust you.

But here’s the thing…

Certainty is a choice. It’s a decision you make to be certain despite the uncertainty. And when you make that choice, everything changes.

Certainty gives you confidence. It allows you to take risks and try new things without being paralyzed by fear. It gives you the strength to push through when things get tough. And it makes you more attractive to customers, partners, and investors.

In short, certainty is a powerful success principle that can make all the difference in your business.

There’re multiple times early on in my career as a coach where I didn’t display that level of certainty that the client needed, and because of that, the clients didn’t stick with me. I can admit that now, because I have massive certainty in the results, I’m able to produce with our clients, but in the beginning, I was missing something – the formula of how to achieve it on a consistent basis.

So how DO you achieve it?

Here are 7 steps towards achieving certainty:

1. Know Your Why

The first step to achieving certainty is to know your why – your purpose, your mission, your reason for doing what you do. When you’re clear on your why, everything changes and becomes easier.

Your why is the foundation of your certainty and it serves as a compass to help you make decisions about what to do and what not to do. It keeps you moving forward when things get tough (and as an entrepreneur, things WILL get tough!), and it allows you to connect with others who share your same passion.

So, if you’re not clear on your why, take some time to figure it out. Ask yourself questions like:

· Why did I start my business?

· What do I want to achieve?

· What difference do I want to make in the world?

· What am I passionate about?

When you figure out your compelling reason why, you'll have more clarity. Everything else will become easier when you have that knowledge.

2. Get Clear on Your Visio

The second step to achieving certainty is to get clear on your vision – what you want to achieve, where you want to be, and who you want to become. Think of your vision as your big overall picture – your 40,000-foot view of what’s ahead.

Your vision serves as a guide for your actions, and it helps you stay focused on what’s important. It not only gives you something to strive for, it’s also your North Star, your guidepost, your roadmap to success. And when you have a clear vision, it’s much easier to make decisions and take action

If you’re in doubt of your vision, take some time to reflect on it. Consider things like...

· What do I want to achieve?

· Where do I want to be?

· Who do I want to become?

Answering these questions will help you get clarity on your vision. And when you have that clarity, everything else will become easier.

3. Set Goals and Take Action

The third step to achieving certainty is to set goals and take action. Without goals, you’ll have no way of measuring your progress or knowing if you’re on track. And without action, your goals will remain nothing more than wishful thinking.

To increase your certainty, set goals that are specific, measurable, achievable, relevant, and time bound. Set big goals, small goals, and medium-sized ones. Set goals for the week, the month, the year. Set goals for your business and for yourself. Then take massive action towards those goals. The more actions you take, the more certain you’ll become.

(Unsure about how to set and achieve exciting compelling goals? We’ve got you covered. Come get the entire process of how to both set & achieve your goals faster than ever before with our Dimensions series of programs inside our Uncommon Entrepreneur Community hub here: - the first weeks on us!)

4. Believe in Yourself

The fourth step to achieving certainty is to believe in yourself. This is perhaps the most important step of all, because without belief, none of the other step’s matter.

Without self-belief, you’ll never take the necessary actions or reach your full potential. Self-belief is a state of mind and is essential for anyone who wants to succeed in business. You can choose to believe in yourself or not – that’s up to you. But know that if you want to achieve certainty, self-belief is essential.

Believe in yourself. Believe that you can do it. Believe that you are meant for greatness. And then go out and make it happen (this right here is a MAJOR unfair business advantage!).

5. Surround Yourself with Positive People

The fifth step to achieving certainty is to surround yourself with positive people. You’re the sum of the 5 people that you spend the most time with, so perhaps now is the best time to audit your friend’s circle. The people you associate with have a profound influence on your life. So, if you want to be certain, it’s important to surround yourself with people who support your dreams and goals.

When you’re around positive people, you’ll be 10X more likely to believe in yourself and your ability to achieve success. You’ll also be 10X more likely to take action and stay motivated. Make a conscious effort to surround yourself with positive people who’ll help you achieve certainty and reach your goals.

6. Take Consistent Action

The sixth step to achieving certainty is to take consistent action. This means taking actions towards your goals on a regular basis, regardless of how you feel. I’ve said it many, many times before,” Action Takers Are Money Makers”!

It’s easy to take action when you’re driven and inspired. But it’s not always easy to take action when you’re tired, busy, or stressed. That’s why it’s important to develop a consistency habit.

The only way to develop a consistency habit is to take action even when you don’t feel like it. Show up for your business and for yourself, day after day, even when you don’t want to. Over time, taking consistent action will become second nature and it will become easier and easier to achieve certainty. This is a big part of being a true Uncommon Entrepreneur – doing what the other 98% of entrepreneurs won’t, and then receiving the spoils of that effort.

7. Be Willing to Fai

The seventh and final step to achieving certainty is to be willing to fail. This may sound counter-intuitive, but it’s important to understand that failure is a necessary part of success.

If you’re not willing to fail, you’ll never take the risks necessary for success. And without taking risks, you’ll never achieve certainty and reach your full potential.

So, embrace failure and use it as a learning opportunity. Each time you fail, you’ll get one step closer to achieving certainty. And each time you fail, you’ll become more resilient and more capable of success.

Another way to look at it – there are no failures other than the abandonment of your dreams and goals – those so called “failures” are only unexpected outcomes begging for another chance for success.

Certainty is a powerful success principle that can make a big difference in your life and business. When you have certainty, everything else becomes easier and your clients will be able to connect with you on a deeper level.

I'll leave you with this thought...

"If you don't believe in what you're doing, then neither will your customer. If you're not completely sold on your product or service, then neither will they be." -Tony Robbins

When you understand these steps and put them into practice, certainty will become your default state. You’ll become confident in your ability to succeed. And you WILL create the foundation for a successful business.

It’s time to go get some, so…

GO… DO and Be Uncommon!