The UE Coaching Blog
The answer is simple: after working with hundreds of entrepreneurs and businesses all over the globe, from start up to IPO, we've found that there are 6 areas you’ll want to focus in on if you want to make the biggest gains in your business.
Here’s what we’ve discovered.
1. Your Business Mission
No.... this isn't that fancy scroll writing on the wall in your office; It’s your statement of imminent action of exactly WHAT you’ll be achieving in these next 10 years of business.
A real true mission statement that clearly outlines your 10-year plan and gets everyone in your company on the same page of what you're now about to achieve; exactly where you’ll be taking the company
If you don't have a clear business mission, along with the plan to achieve your mission objectives, it’s critically important to take the time to sit with your team and figure it out. Your mission must be something that gets you and your team excited to come to work every day. It must inspire you to do your best work and be creative in how you achieve it.
Once you have it nailed down, make sure it's reflected in everything you do, from the way you talk about your business to the way you present yourself online. Make sure that it's something you can measure and track so that you can see whether you're achieving it. Congruency is key here. Your actions must reflect your words, and those actions that you’re taking must be ones that will lead to the achievement of your mission.
2. Identifying Your Ideal Client
You can have the best product or service in the world, but if you're not selling it to the right people, you're not going to be successful. It's important to take the time to understand who your ideal customer is and what they need from you. Once you know this, you can start to create marketing materials and sales strategies that are designed to appeal to them.
Remember, your ideal customer is not everyone. It's important to be very specific about who you're targeting so that you can focus your efforts on reaching them. Trying to reach everyone will only lead to frustration and wasted resources.
Questions to ask when identifying your ideal target client are: Who are you trying to reach with your products or services? What kind of person are they? What do they care about? What do they need from you?
When you know exactly who your ideal client is, it becomes much easier to create content and marketing materials that resonates with them.
3. Your Brand Story
As human beings we don’t tend to place a high memory value on “things”. We remember moments. Think of a moment right now, any moment that you can now think of, and what happens? You begin to form a story in your mind about that exact moment.
Now, let’s think about a brand for a moment. The top brands in the world are successful not because of what they make or do, but because of the stories they create and the moments they give to their customers.
A great example is Apple. They don’t just sell electronic devices; they provide an experience. They tell a story. They give their customers moments that they remember and talk about.
What’s the story behind your brand? Why did you start this business? What do you stand for? You need to be able to articulate your brand story in a way that resonates with people. A good story will stick with people and make them more likely to remember your brand when they need what you offer.
Your brand story is not just something you put on your website or in your marketing materials, although you will use it there. It's something that must be woven into everything you do. and when you're able to share that one magical moment with your ideal audience, the one moment when they knew your business was the solution to their problem, you'll have them hooked.
4. Winning The Social Media Game
Social media is one of the most powerful tools at your disposal for promoting your business. But it's also one of the most competitive arenas out there. To win the social media game, you need to be strategic in your approach.
First, you need to decide which platforms are going to be most effective for reaching your target market. Once you know that, you can start creating content that is designed to appeal to them. Remember, the key here is quality over quantity. It's better to have a smaller number of followers who are engaged with your content than many followers who never see or interact with your posts.
When you're creating content, always keep your ideal customer in mind. What kind of thing are they going to want to see? What will resonate with them? Don't be afraid to be creative and experiment a little bit. But always make sure that your content is in line with your brand story and mission.
Lastly, and perhaps most importantly, you need to be active and engaged with your audience, responding to comments and questions in a timely manner. this is a make-or-break factor in social media success. If you're not providing value and engaging with your audience, you're not going to win the social media game.
5. Mastering Your Sales Processes
A big part of winning in business is being able to sell effectively. But selling is a complex process that takes time, effort, and practice to master. There are a few key things you can do to improve your sales processes and close more deals.
The first step is to develop a sales process that works for your business. There's no one-size-fits-all solution here. You need to figure out what steps need to be taken to close a deal, and then put them in the order that makes the most sense.
Once you have your sales process down, the next step is to train your team members on it. This is critical to success. Your team needs to be able to execute the sales process flawlessly to close deals and bring in revenue.
Lastly, it’s always being on the lookout for ways to improve your sales efficiency so you can close more deals and increase revenue, faster and easier than ever before.
6. Knowing Your Business Numbers
Finally, it's important to keep track of your business numbers so you can see what's working and what's not. This information is critical for making strategic decisions about where to allocate your resources.
There are several key numbers you should be tracking, including:
- Number of customers
- Customer lifetime value
- Sales conversion rate
- Average order value
- Website traffic
By having a system and processes to track these numbers on a regular basis, you can make data-driven decisions that will help take your business to the next level and beyond.
If you want to be successful in business, there's no magic formula that guarantees success overnight. But by focusing on these 6 areas, and by getting the support and training you need, you can increase your chances of seeing big gains in your business. So put in the work and watch as your business grows!
On October 18 - November 24, 2022, we’ll be hosting our LIVE 6-Week business training program, The Business Accelerator Program V2.0 that helps business owners like you focus on these key areas so you can start seeing the results you want in your business almost immediately.
Click Here to Learn More and Enroll Today: https://ubdp.uecoaching.com/bapv20